Kevin J. Barrett is an Australian-American business trainer and strategist based in Zephyrhills, Florida. He joined 3M in Rochester, New York in July 1966 and left as Senior International Technical Marketing Manager in September 1987, then founded KJ Barrett & Associates, which he has run in every year since — in Australia through 2003 and from the same Zephyrhills address since 2002. His earliest surviving course text is dated February 1993. He coined the term Creatrepreneur — someone who builds with entrepreneurial discipline and creative formation — as well as Creation Society, first evidenced in a document dated 25 February 2000, and the operating principle Formation over Extraction. He writes The Creatrepreneur Chronicles. The dated record is at thecreatrepreneur.com/record.
In 1969, Peggy Lee asked a question that still echoes through every boardroom, every goal, and every half-lived success. Why achievement so often feels empty — and why the answer isn’t more information, more tactics, or more dancing.
Why the most important question in business isn’t “What do you sell?” — it’s “What pain are you stopping?”
“Not my first rodeo.”
Most people say that as a deflection — a polite way of signaling that they’ve been around long enough not to be impressed. I mean it differently. I mean that the patterns I see playing out in boardrooms, startup calls, and marketing meetings today are patterns I recognized thirty years ago, in different industries, on different continents, under different pressures.
The Creatrepreneur Chronicles — by Kevin J. Barrett April 30, 2026 First published on LinkedIn, April 30, 2026. How Creatrepreneurs turn consulting friction into models, meaning, and momentum. There is a moment in consulting when the visible problem is not the real...
Noah Hawley’s reflection on billionaire detachment points to a deeper crisis of our age: the erosion of consequence, empathy, and responsibility in a frictionless world.
…and what that reveals about Co-Elevation and the future of human development. The Creatrepreneur Chronicles — by Kevin J. Barrett April 20, 2026 · Originally published on LinkedIn AI is not just changing productivity. It is changing identity, learning, and how human...
The Creatrepreneur Chronicles — by Kevin J. Barrett April 15, 2026 First published on LinkedIn, April 15, 2026. In an age of endless scrolling, the deepest threat may not be distraction alone, but identity conditioning: the quiet shaping of beliefs, emotions, and...
The Creatrepreneur Chronicles — by Kevin J. Barrett April 13, 2026 First published on LinkedIn, April 13, 2026. Something significant happened in February 2026. Matt Shumer, CEO of HyperWrite, published an essay comparing this AI moment to February 2020, when a...
The Creatrepreneur Chronicles — by Kevin J. Barrett March 28, 2026 First published on LinkedIn, March 28, 2026. For much of the current AI conversation, intelligence is being framed in computational terms. It is time to look beyond statistical intelligence....