Kevin Barrett

The Shift Most Businesses Will Miss – Search is quietly becoming citation. The businesses flooding the web with AI-written content are about to vanish from the answers — and they don’t see it coming.

“Not my first rodeo.”

Most people say that as a deflection — a polite way of signaling that they’ve been around long enough not to be impressed. I mean it differently. I mean that the patterns I see playing out in boardrooms, startup calls, and marketing meetings tod…

There is a moment, just before harvest, when a wheat field tells you whether you’ve been listening.
I learned dryland farming the way most things worth knowing are learned — by marriage, and from hands that had been in the dirt longer than I’d been alive.