MARKETING STATISTICS
Domestic Market Segments (Current as of 7/10/03)
|
Market Segment1/ |
1970 |
1980 |
1990 |
1995 |
1997 |
1999 |
2001 |
Estimated 2003 |
|
|
|
percent based on quantity |
||||||||
|
retail grocery |
75 |
71 |
59 |
58 |
56 |
60 |
58 |
57 |
|
|
foodservice |
25 |
29 |
41 |
42 |
44 |
40 |
42 |
43 |
|
|
(fastfood share of foodservice) |
(60) |
(66) |
(50) |
(40) |
(40) |
(45) |
(55) |
(55) |
|
|
TOTAL |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
|
|
|
$ billion $ |
||||||||
|
wholesale value of broiler products shipments from plants2/ |
2.5 |
6.0 |
15.0 |
22.5 |
25.0 |
28.0 |
29.0 |
30.0 |
|
1/ excludes exports
Where is Chicken Purchased?
|
Where Chicken is Purchased in the USA |
|
|
Estimated 2001 |
|
|
Domestic Outlet |
Share Sold |
|
|
percent |
|
Retail Grocery Stores |
57.0 |
|
Restaurants and other food service |
40.0 |
|
(Fast food portion of food service |
60.0) |
|
Government and institutions |
3.0 |
|
Total |
100 |
Product Mix for Chicken
|
Chicken Mix in the Typical Supermarket Meat Department |
|
|
Product Type |
Percentage of Marketing |
|
|
percent |
|
Legs, thighs, drums |
25.0 |
|
Whole chickens |
25.0 |
|
Boneless/skinless breasts, tenders |
17.5 |
|
Bone-in breasts |
12.5 |
|
Combination packs |
10.0 |
|
Wings |
5.0 |
|
Other: Giblets, necks, backs, halves, etc. |
5.0 |
|
Total |
100 |
Wholesale and Retail Expenditures for Chicken
|
Wholesale and Retail Expenditures for Chicken* |
|
|
Wholesale value of chicken products shipped from plants |
$27.5 billion |
|
Consumer expenditures on chicken products |
$40.0 billion |
|
(Grocery share of consumer expenditures |
$20.0 billion) |
|
* Estimated by NCC. |
|
All contents ©2002 National Chicken Council.