MARKETING

• Brand strength will be developed with Local and National Advertising campaigns to increase awareness and communicate our key brand values.
• Every 4 - 6 weeks Poulos Fresh Poultry supply Franchisees with the lastest point-of-sale material promotion packs. The packs which include posters, placards and product and window tickets support seasonal themes, new product introductions and are also used for national 'enter and win' competitions.
• The Franchisee of the Year Program, a key element in building relationships with Franchisees to positively reinforce the attitudes and behaviors that are necessary for success.
• Continuously work on maintaining high quality Franchisor/Franchisee relationships and reducing barriers of communication through weekly, bi-weekly and quarterly newsletters.

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